Conversion rates triple when L’Oréal uses AR tech to showcase products

L’Oréal has been working with augmented reality startup ModiFace for more than seven years, and saw enough promise in the technology to acquire it as of March 2018.

The collaboration has been yielding some impressive results, as noted below…

“We're been developing one project per day,” Lubomira Rochet, the company’s global chief digital officer, recently told The Drum.

“We've deployed 120 of those projects. We now consider virtual make-up try on to be the base of any experience. At the end of the day the only barrier to buying [a product] is wondering what it will look like.”

Though hesitant to reveal the early results, Rochet did say that when its marketers have put the AR feature on a website or app the brand will see engagement time on that site double while conversion rates will triple.

Full story at The Drum (free signup).