Beauty brands like Sephora and others have been experimenting with augmented reality makeup for a while now, but mostly only inside of their branded apps. Google’s YouTube, where makeup tutorials and reviews are already popular content, is introducing a new split-screen ad format that enables users to virtually try on makeup while continuing to watch content.
M•A•C Cosmetics is the first brand to test out the feature, currently in alpha.
Full details from Google’s blog post or at TechCrunch.
