Covering the intersection of marketing, customer experience and new technology.

McDonald's is replacing drive through humans with AI

The person taking your order at McDonald’s in the future might not be a person at all.

The Chicago-based giant is testing voice-activated order-taking in its drive-thru as part of a broad initiative to improve the customer experience inside of its restaurants.

Those efforts include kitchen equipment such as advanced french fry makers and automated beverage equipment as well as more face-to-face customer interactions inside of its restaurants.

The strategy is designed to improve speed of service and order accuracy while freeing up workers to provide improved hospitality.

Full story at Restaurant Business.

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