An Alexa skill won the Radio and Audio Grand Prix at Cannes

An Alexa skill, built by 360i for the second season of HBO’s Westworld - captured top honors in the Radio and Audio category at Cannes Lions. It was a significant undertaking …

The experience involved 11,000 lines of script, more than 60 storylines and 36 actors, including fan favorites like Jeffrey Wright’s Bernard/Arnold and Angela Sarafyan’s Clementine. Participants spent an average of 14 minutes in "The Maze" and the game garnered more than 500 million earned media impressions.

… and shows a lot of potential for interactive audio storytelling.

Full story at AdAge.