What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Le Pain Quotidien tests digital customer clones

Sep 10

Sep 10 Le Pain Quotidien tests digital customer clones

Qatar Airways' new AI campaign lets you star in your movie

Sep 9

Sep 9 Qatar Airways' new AI campaign lets you star in your movie

4A's Noteworthy News - 16th Edition

Sep 9

Sep 9 4A's Noteworthy News - 16th Edition

Jeremy Lockhorn

Examples, Tech News

Monks streamlines campaign process with AI for Hatch

Sep 5

Sep 5 Monks streamlines campaign process with AI for Hatch

vitaminwater's "Paint Your Rent" sweeps leverages genAI

Sep 3

Sep 3 vitaminwater's "Paint Your Rent" sweeps leverages genAI

TAG Heuer launches Vision Pro app for Golfers

Aug 30

Aug 30 TAG Heuer launches Vision Pro app for Golfers

4A's Noteworthy News - 15th Edition

Aug 26

Aug 26 4A's Noteworthy News - 15th Edition

Jeremy Lockhorn

Tech News, Examples

Inside DDB's Custom AI Tools

Aug 20

Aug 20 Inside DDB's Custom AI Tools

Tesco taps AI for hyper-personalised celeb marketing messages

Aug 20

Aug 20 Tesco taps AI for hyper-personalised celeb marketing messages

4A's Noteworthy News - 14th Edition

Aug 19

Aug 19 4A's Noteworthy News - 14th Edition

Jeremy Lockhorn

Examples, Tech News

Qualcomm brings AR to Man U kits

Aug 16

Aug 16 Qualcomm brings AR to Man U kits

'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

New Balance leverages AI for targeted summer campaign

Aug 13

Aug 13 New Balance leverages AI for targeted summer campaign

Reckitt is using AI to automate the grunt work

Aug 12

Aug 12 Reckitt is using AI to automate the grunt work

4A's Noteworthy News - 13th Edition

Aug 12

Aug 12 4A's Noteworthy News - 13th Edition

Jeremy Lockhorn

Examples, Tech News

How Howard Gossage invented interactive advertising in the 1950s

Aug 11

Aug 11 How Howard Gossage invented interactive advertising in the 1950s

Jeremy Lockhorn

Depop and Selfridges are stitching AI analytics into second-hand fashion

Aug 9

Aug 9 Depop and Selfridges are stitching AI analytics into second-hand fashion

ThredUp's New AI Tools

Aug 9

Aug 9 ThredUp's New AI Tools

Rolls Royce and Conagra Turn to Generative AI for Next-Level HR and Talent Management

Aug 7

Aug 7 Rolls Royce and Conagra Turn to Generative AI for Next-Level HR and Talent Management

WPP Automates 3D asset development with NVIDIA AI: Coca-Cola and Ford lead early adoption

Aug 6

Aug 6 WPP Automates 3D asset development with NVIDIA AI: Coca-Cola and Ford lead early adoption