Monks streamlines campaign process with AI for Hatch

Hatch partnered with Media.Monks to streamline their ad creation process using AI technology, aiming to engage diverse audiences for their sleep wellness products. By leveraging Monks.Flow and Google’s Gemini AI, they identified distinct personas, crafted custom creative assets, and launched 60 ad variants in just six weeks. This AI-driven approach reduced design and production hours by 50%, improved cost-per-purchase by 31%, and led to an 80% increase in click-through rates, proving both efficient and cost-effective for Hatch’s digital campaigns.

Hatch, a sleep wellness company that teaches families how to develop better sleep habits with its restful technology devices, sought to engage new audiences for their Restore 2 product. Operating in a unique product category, Hatch needed their ads to balance consumer education with performance.  They opted for an audience-first approach to advertising that helps users envision an unfamiliar product slotting into their lifestyle. However, this comes with challenges. Namely, digital ad platforms require more creative assets to perform effectively, but photoshoots, customized ad ideation and design for multiple personas can be both expensive and time-consuming. To tackle this, we partnered with Hatch to leverage AI to strategize, concept, produce and launch personalized ad creative across diverse audience segments in a matter of weeks.

Real the full case study at Monks.