What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Aug 5
Aug 5 HIGHLIGHTS: July 2024

Jeremy Lockhorn

4A's Noteworthy News - 12th Edition

Aug 5

Aug 5 4A's Noteworthy News - 12th Edition

Jeremy Lockhorn

Highlights, Original

Google unveils new augmented reality features in Google Maps

Jul 31

Jul 31 Google unveils new augmented reality features in Google Maps

Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

Jul 29

Jul 29 Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

Lenovo uses digital twin of Queen Latifah for SMB push

Jul 26

Jul 26 Lenovo uses digital twin of Queen Latifah for SMB push

The New York Times drives performance with GenAI tool

Jul 25

Jul 25 The New York Times drives performance with GenAI tool

Examples, Research and data

Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds

Jul 24

Jul 24 Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds

Fenty Beauty returns to Roblox

Jul 19

Jul 19 Fenty Beauty returns to Roblox

Arm & Hammer Offers AI Tool To Increase Cat Adoptions

Jul 18

Jul 18 Arm & Hammer Offers AI Tool To Increase Cat Adoptions

Retail giants bring GenAI into their stores

Jul 15

Jul 15 Retail giants bring GenAI into their stores

Tips for AI video from the creator behind the Volvo spec ad

Jul 12

Jul 12 Tips for AI video from the creator behind the Volvo spec ad

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Jul 11

Jul 11 DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Examples, Research and data

CPG brands see the need for content provenance solutions

Jul 10

Jul 10 CPG brands see the need for content provenance solutions

Under Armour Transformed Fitting Rooms into CX and Data-Gathering Differentiators

Jul 9

Jul 9 Under Armour Transformed Fitting Rooms into CX and Data-Gathering Differentiators

Selfridges and Snapchat launch AR locker room for summer of sport

Jul 9

Jul 9 Selfridges and Snapchat launch AR locker room for summer of sport

AI-powered personalization works!

Jul 8

Jul 8 AI-powered personalization works!

Research and data

How agencies balance media and creative as AI projects ramp up

Jul 8

Jul 8 How agencies balance media and creative as AI projects ramp up

AdAge Top 5 Metaverse Moments July

Jul 5

Jul 5 AdAge Top 5 Metaverse Moments July

Examples, Tech News

Shake Shack uses AI to drive sales via Reddit

Jul 5

Jul 5 Shake Shack uses AI to drive sales via Reddit