TOP EXAMPLES
Motorola Unveils AI-Crafted Ad Campaign - Motorola has launched an entirely AI-generated advertising campaign, "Styled by Motorola," featuring digital models and music inspired by its brand logo. This cutting-edge campaign was created over four months using multiple AI tools and highlights the new Razr 50 smartphone in various colors, aligning with a digital-first creative approach.
Arm & Hammer Offers AI Tool To Increase Cat Adoptions - Arm & Hammer, in collaboration with the ASPCA and Razorfish, launched an AI tool called "Purrsonality Pics" to increase cat adoptions. This tool uses generative AI to create unique portraits capturing the distinct personalities of shelter cats, aiming to make potential adopters feel an instant connection.
Fenty Beauty returns to Roblox - Fenty Beauty has made a bold return to Roblox with an immersive beauty experience that blends virtual and physical worlds. The activation includes interactive games, exclusive virtual products, and real-life rewards, showcasing the brand's innovative approach to engaging consumers.
Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds - Audible is launching the world's largest global augmented reality (AR) campaign, transforming digital billboards in major cities like New York, Washington DC, and London into immersive worlds inspired by Audible Originals. Utilizing GroupM’s WinDOOH technology, these AR experiences don't require mobile devices, engaging viewers directly on the screens.
Diageo’s Johnnie Walker unveils generative AI personalised bottle experience - Diageo has launched an interactive experience for Johnnie Walker Blue Label at Edinburgh, using generative AI in collaboration with artist Scott Naismith. Visitors answer three questions to influence the design of their bottle, which is then printed on-site. This initiative, available throughout August 2024, is part of Diageo's Project Halo and aims to blend art with technology for a personalized consumer experience.
MOST INTERESTING DATA
The New York Times drives performance with GenAI tool - The New York Times has launched BrandMatch, a granular generative AI tool to significantly boost campaign performance. This tool has driven an impressive 0.40% average click-through rate (CTR), outperforming the Times' previous averages. Brand lift increased by an average of 8.4%, while consideration and preference experienced a 3.1% lift. By leveraging vast datasets and AI-driven insights, the tool enables advertisers to create highly targeted and personalized content, connecting brands with audiences on a deeper level and achieving higher engagement and ROI.
AI-powered personalization works! - One to one messaging has long been the promise of digital marketing, but achieving personalization at scale has been challenging for a variety of reasons, including the challenges in producing the volume of assets required to truly deliver on this promise. Yes, template-driven asset production and dynamic creative optimization have been around for a while, but most of it is still very rules-based. The arrival of Generative AI may finally unlock this opportunity for agencies and brands. But, does hyper personalization work? Is it more effective than non-personalized advertising? A recent study from researchers at Kellogg, Columbia and Stanford suggests yes…
