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Covering the intersection of marketing, customer experience and new technology.

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CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Sep 27

Sep 27 CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Research and data

Harvard Study: GenAI boosts knowledge worker performance by 40%

Sep 26

Sep 26 Harvard Study: GenAI boosts knowledge worker performance by 40%

Research and data

Are consumers and marketers aligned on emerging tech like AI and NFT?

Sep 19

Sep 19 Are consumers and marketers aligned on emerging tech like AI and NFT?

Research and data

How SMB marketers are using generative AI

Sep 15

Sep 15 How SMB marketers are using generative AI

Research and data

Pew research: Most Americans haven’t used ChatGPT; few think it will have a major impact on their job

Sep 4

Sep 4 Pew research: Most Americans haven’t used ChatGPT; few think it will have a major impact on their job

Research and data

Aug 11

Aug 11 Audio outperforms video for attention and brand recall

Research and data

Marketers: GenerativeAI is the most important consumer trend of 2023

Aug 10

Aug 10 Marketers: GenerativeAI is the most important consumer trend of 2023

Research and data

TechCrunch uses AI to redefine marketing strategies

Aug 9

Aug 9 TechCrunch uses AI to redefine marketing strategies

Research and data, Examples

Are consumers ready for the metaverse?

Aug 8

Aug 8 Are consumers ready for the metaverse?

Research and data

WSJ puts AI drive-throughs to the test

Jul 27

Jul 27 WSJ puts AI drive-throughs to the test

Examples, Research and data

60% of marketers believe generative AI will transform their roles

Jul 26

Jul 26 60% of marketers believe generative AI will transform their roles

Research and data

Should we fear AI?

Jul 23

Jul 23 Should we fear AI?

Jeremy Lockhorn

Original, Tech News, Research and data

Addressable TV forecast to grow from $56B today to $87B by 2027

Jun 26

Jun 26 Addressable TV forecast to grow from $56B today to $87B by 2027

Research and data

Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict "significant" or "transformative" impact

Jun 19

Jun 19 Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict "significant" or "transformative" impact

Research and data

May 19
May 19 Klarna: AI, AR, VR to power the future of shopping

Research and data

Podcasters Wield More Influence than Influencers

May 11

May 11 Podcasters Wield More Influence than Influencers

Research and data

May 8
May 8 Almost half of UK consumers think the metaverse will become widely used in the next 10 years, new survey from KPMG UK finds

Research and data

May 3
May 3 Is Visual Search AR’s ‘Sleeper’ Killer App?

Research and data

Apr 28
Apr 28 May the Best Attention Metric Win

Tech News, Research and data

Apr 26
Apr 26 KPMG: US executives unprepared for immediate adoption of generative AI

Research and data