What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

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How Hilton and Wendy’s Are Using AI to Improve Customer Interactions

Sep 27

Sep 27 How Hilton and Wendy’s Are Using AI to Improve Customer Interactions

AI-based paywall strategy increases conversions by 75%

Sep 26

Sep 26 AI-based paywall strategy increases conversions by 75%

Examples, Research and data

4A's Noteworthy News - 18th Edition

Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite

Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

Sep 19

Sep 19 Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

4A's Noteworthy News - 17th Edition

Sep 16

Sep 16 4A's Noteworthy News - 17th Edition

Jeremy Lockhorn

Examples, Tech News

The NFL's AI Innovation Hub is a testing ground for new marketing strategies

Sep 13

Sep 13 The NFL's AI Innovation Hub is a testing ground for new marketing strategies

Dentsu launches "House of Creators" project to support next gen content creation

Sep 10

Sep 10 Dentsu launches "House of Creators" project to support next gen content creation

Examples, Tech News

Le Pain Quotidien tests digital customer clones

Sep 10

Sep 10 Le Pain Quotidien tests digital customer clones

Qatar Airways' new AI campaign lets you star in your movie

Sep 9

Sep 9 Qatar Airways' new AI campaign lets you star in your movie

4A's Noteworthy News - 16th Edition

Sep 9

Sep 9 4A's Noteworthy News - 16th Edition

Jeremy Lockhorn

Examples, Tech News

Monks streamlines campaign process with AI for Hatch

Sep 5

Sep 5 Monks streamlines campaign process with AI for Hatch

vitaminwater's "Paint Your Rent" sweeps leverages genAI

Sep 3

Sep 3 vitaminwater's "Paint Your Rent" sweeps leverages genAI

TAG Heuer launches Vision Pro app for Golfers

Aug 30

Aug 30 TAG Heuer launches Vision Pro app for Golfers

4A's Noteworthy News - 15th Edition

Aug 26

Aug 26 4A's Noteworthy News - 15th Edition

Jeremy Lockhorn

Tech News, Examples

Inside DDB's Custom AI Tools

Aug 20

Aug 20 Inside DDB's Custom AI Tools

Tesco taps AI for hyper-personalised celeb marketing messages

Aug 20

Aug 20 Tesco taps AI for hyper-personalised celeb marketing messages

4A's Noteworthy News - 14th Edition

Aug 19

Aug 19 4A's Noteworthy News - 14th Edition

Jeremy Lockhorn

Examples, Tech News

Qualcomm brings AR to Man U kits

Aug 16

Aug 16 Qualcomm brings AR to Man U kits

'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`