What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All in Examples

Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds

Jul 24

Jul 24 Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds

Fenty Beauty returns to Roblox

Jul 19

Jul 19 Fenty Beauty returns to Roblox

Arm & Hammer Offers AI Tool To Increase Cat Adoptions

Jul 18

Jul 18 Arm & Hammer Offers AI Tool To Increase Cat Adoptions

Retail giants bring GenAI into their stores

Jul 15

Jul 15 Retail giants bring GenAI into their stores

Tips for AI video from the creator behind the Volvo spec ad

Jul 12

Jul 12 Tips for AI video from the creator behind the Volvo spec ad

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Jul 11

Jul 11 DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Examples, Research and data

CPG brands see the need for content provenance solutions

Jul 10

Jul 10 CPG brands see the need for content provenance solutions

Under Armour Transformed Fitting Rooms into CX and Data-Gathering Differentiators

Jul 9

Jul 9 Under Armour Transformed Fitting Rooms into CX and Data-Gathering Differentiators

Selfridges and Snapchat launch AR locker room for summer of sport

Jul 9

Jul 9 Selfridges and Snapchat launch AR locker room for summer of sport

How agencies balance media and creative as AI projects ramp up

Jul 8

Jul 8 How agencies balance media and creative as AI projects ramp up

AdAge Top 5 Metaverse Moments July

Jul 5

Jul 5 AdAge Top 5 Metaverse Moments July

Examples, Tech News

Shake Shack uses AI to drive sales via Reddit

Jul 5

Jul 5 Shake Shack uses AI to drive sales via Reddit

e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Jul 3

Jul 3 e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

Jul 2

Jul 2 Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program

Motorola Unveils AI-Crafted Ad Campaign

Jul 2

Jul 2 Motorola Unveils AI-Crafted Ad Campaign

SOUR PATCH KIDS x Roblox

Jul 1

Jul 1 SOUR PATCH KIDS x Roblox

A framework for using AI in marketing

Jun 30

Jun 30 A framework for using AI in marketing

Research and data, Examples

Jun 28

Jun 28 Amazon Deepens AI Integration in Finance Operations

Peacock has cloned Al Michaels' voice for Olympic recaps

Jun 27

Jun 27 Peacock has cloned Al Michaels' voice for Olympic recaps

Snickers deploys digital clone of soccer legend

Jun 25

Jun 25 Snickers deploys digital clone of soccer legend