What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

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Walmart unveils ‘Store of the Future’ shopping experience

Apr 1

Apr 1 Walmart unveils ‘Store of the Future’ shopping experience

Four brands and four different strategies for gaming activations

Mar 30

Mar 30 Four brands and four different strategies for gaming activations

Dentsu launches post-cookie solution

Mar 29

Mar 29 Dentsu launches post-cookie solution

Tech News, Examples

NBCU partners with Trade Desk to make Olympic inventory biddable

Mar 26

Mar 26 NBCU partners with Trade Desk to make Olympic inventory biddable

Examples, Tech News

Media.Monks launches Persona.Flow

Mar 26

Mar 26 Media.Monks launches Persona.Flow

Examples, Tech News

JBL adds to Roblox activation

Mar 25

Mar 25 JBL adds to Roblox activation

Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors

Mar 15

Mar 15 Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors

Diageo planning Apple Vision Pro experience for Don Julio tequila

Mar 8

Mar 8 Diageo planning Apple Vision Pro experience for Don Julio tequila

VML and WA lottery help players dream big with AI

Mar 7

Mar 7 VML and WA lottery help players dream big with AI

Mar 4

Mar 4 The brand opportunity in Roblox hair is heating up

Sephora launches "Sephora Universe"

Feb 29

Feb 29 Sephora launches "Sephora Universe"

Lady Gaga To Headline Metaverse Music Festival In Fortnite

Feb 23

Feb 23 Lady Gaga To Headline Metaverse Music Festival In Fortnite

Coca-Cola "foodmarks" features augmented reality

Feb 16

Feb 16 Coca-Cola "foodmarks" features augmented reality

Bud Light on the Sphere

Feb 15

Feb 15 Bud Light on the Sphere

Netflix plans immersive upfront experience

Feb 14

Feb 14 Netflix plans immersive upfront experience

Pepsi Sphere takeover

Feb 13

Feb 13 Pepsi Sphere takeover

CeraVe's pre-Super Bowl influencer campaign nets 6B impressions

Feb 13

Feb 13 CeraVe's pre-Super Bowl influencer campaign nets 6B impressions

Feb 12
Feb 12 How Walmart, Delta, Chevron and Starbucks are using AI to monitor employee messages

Brands on the Sphere shine during Super Bowl LVIII

Feb 9

Feb 9 Brands on the Sphere shine during Super Bowl LVIII

E.l.f. leans into Apple Vision Pro

Feb 9

Feb 9 E.l.f. leans into Apple Vision Pro