Media.Monks launches Persona.Flow — What's Next is Everything

S4Capital’s Media.Monks has enhanced its existing Monks.Flow service with additional AI-powered features that transform owned customer data into customer personas that the agency and its clients can interact with via a chatbot interface.

Persona.Flow offers a user-friendly interface to help brands streamline strategy workflows, increase their precision, and democratize deep data insights. Its core technology is driven by a robust RAG framework that synergizes brand-owned data and factual data from extensive consumer and market research libraries provided in partnership with data driven marketing firm Claritas.
Designed as a cost-effective alternative to traditional focus groups, Persona.Flow negates the need for the weeks of planning and deliberation that are commonly associated with building consumer intelligence. The service amplifies speed to market by delivering detailed, granular insights in real time and in natural language, making it easier than ever to respond to market trends as they emerge.
Owning a comprehensive dataset is crucial for brands to future-proof themselves and stay competitive in today's data-intensive and AI-dominated creative landscape. This owned data fuels the AI workflows that brands increasingly rely on to deliver relevant content that audiences crave. Persona.Flow serves as a reliable, single source of truth for all of a brand's marketing data, fostering the discovery of new creative concepts that may in turn generate further data based on their performance with real audiences.

Full story at Yahoo Finance.