Generations Collide via GenAI in new ad for Snoop and Dre's Still G.I.N.

Snoop Dogg and Dr. Dre are blending nostalgia and technology in a bold ad for their gin brand, Still G.I.N. The commercial showcases an AI-powered collaboration with none other than Frank Sinatra and Sammy Davis Jr. Set in a swanky cocktail bar, the ad playfully reimagines the duo as a modern-day Rat Pack. Sinatra and Davis, brought to life with generative AI technology, are impressed by Snoop and Dre’s drink choice, leading Sinatra to order Still G.I.N. for everyone. The campaign explores the evolving intersection of classic celebrity allure and cutting-edge digital storytelling.

This campaign owes its creative vision to Rosewood Creative, with AI tech from Metaphysic, the same company behind deepfake effects for the movie "Elvis." The teams worked closely with Sinatra and Davis’s estates to ensure the portrayals felt authentic, respecting their personas while engaging audiences with a "what-if" scenario. A shorter version of the ad debuted during NBC’s “The Voice,” leveraging Snoop’s dual role as a coach on the show. The ad aligns with the brand’s strategy of modernizing cultural icons to reflect its clean, mixable gin style.

Full story at AdAge.