Covering the intersection of marketing, customer experience and new technology.

How Diageo is using AI to halve the price of 1,000 ad impressions

The drinks conglomerate has been embedding artificial intelligence into its marketing functions after finding efficiencies, with CreativeX analyzing and optimizing creative for Diageo every three minutes.

Full story at The Drum

Leak reveals how Apple VR headset’s hand tracking may work

Leak reveals how Apple VR headset’s hand tracking may work

Apple Continues Tightening the Reins on Cookie Privacy