Laura Mercier Brings Beauty Shopping to Apple Vision Pro

Laura Mercier is stepping into the immersive retail game with a new Apple Vision Pro app, developed in partnership with Obsess (now part of Infinite Reality). This app gives beauty shoppers a virtual passport to explore the brand’s products inside a luxe New York boutique or a Parisian atelier—without leaving their couch. The experience goes beyond simple browsing, offering shoppable videos, product categories, and even ultra-high-definition 3D unboxing, making online beauty shopping feel more like an interactive event than a transaction.

A key highlight is the app’s Content Hub, where high-fidelity videos optimized for Apple Vision Pro showcase Laura Mercier’s latest launches. Shoppers can watch expert tutorials featuring products like the Caviar Stick Eye Shadow Shimmer and Tightline Eyeliner, then purchase seamlessly within the app. This blend of education and commerce is a strategic move—combining product discovery with an interactive, visually rich shopping experience designed to boost engagement and conversions.

According to Neha Singh, Chief Innovation Officer at Infinite Reality, this app reflects their vision of moving retail from traditional 2D grids to fully immersive 3D spaces. The 3D unboxing feature, in particular, highlights how brands can make e-commerce feel more tactile and personalized—potentially increasing emotional connection and purchase intent. With luxury beauty brands looking for ways to stand out in an increasingly digital shopping landscape, Laura Mercier’s dive into mixed-reality retail could set a precedent for the industry.