From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI

Nestlé and General Mills' joint venture, Cereal Partners Worldwide (CPW), has significantly enhanced its use of the Max GenAI Assistant, developed by AnswerRocket. This upgraded AI tool now supports multiple large language models and integrates low-code analytics to streamline decision-making and data analysis across markets. Max’s new capabilities include handling both structured and unstructured data sources, reducing manual analysis time from days to minutes.

The Max AI system empowers CPW's teams with quick, on-demand insights into growth trends and brand performance. CPW is further investing in the system, aiming to expand its scope by adding marketing and consumer research datasets. This aligns with broader generative AI efforts within Nestlé and General Mills, as both companies have adopted similar AI-driven solutions like MillsChat and Tastewise to foster innovation and product development.

According to CPW’s global head of analytics, Tony Rimmer, Max's rapid integration has transformed their data strategy, accelerating analysis and enabling confident, faster decision-making. This investment reflects a growing trend in the consumer goods industry to leverage AI for operational efficiency and real-time insights.

Read more at Consumer Goods Technology.