BBC promotes new series with AR photo booth

AR-powered experience enables users to wear AR masks, take selfies and share to social.

BBC Studios has unveiled an interactive, AR-powered photo booth pop-up to promote the BBC Earth Experience. BBC Earth Experience – an immersive event featuring the projection of high-definition nature footage and narration from David Attenborough – was launched on 31 March at the Daikin Centre in London’s Earl’s Court. Produced by independent agency Undercurrent, the photo booth offers four AR animal masks (of a polar bear, a musk ox, a puma and an elephant) that people can digitally “try on” and use to take a selfie. The masks will be mapped to visitors’ faces and react in time with their moves and gestures. Each AR mask has been created in a geometric style, inspired by the natural history merchandise offered at the BBC Earth Experience gift shop. Stephen Davies, managing director of consumer products and licensing at BBC Studios, said: “By creating this interactive pop-up, we wanted to give members of the public an opportunity to learn more about London’s newest attraction and have fun while using our bespoke AR filters”.

Full story at Campaign