Covering the intersection of marketing, customer experience and new technology.

UGG programmatic DOOH case study

UGG programmatic DOOH case study

Interesting case study shared by Ian Dallimore from Lamar - highlighting the brand’s usage of weather-triggered targeting for contextual relevance and mobile retargeting for additional frequency.


Classic game Space Invaders has been reinvented with geo-spatial AR tech

Classic game Space Invaders has been reinvented with geo-spatial AR tech

BBC promotes new series with AR photo booth

BBC promotes new series with AR photo booth