Papa John’s: Better ingredients, better pizza and better augmented reality?
The pizza chain used Snapchat’s marker tracking technology to create an AR experience activated when Snapchat users scan the Snapcode on its special new collectible Spider-Man: Far From Home XL pizza box.
When activated, the pizza box transforms into a European landscape, which includes the Palace of Westminster and Tower Bridge in London and the Rialto Bridge in Venice, Italy.
Spider-Man’s alter ego, Peter Parker, is on a European class trip in the Marvel Studios feature film, which opens in U.S. theaters July 2.
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