Online first-person shooter games are unrelenting. There’s no pause button, so trying to sneak in a bite to eat while you’re playing can be lethal. But last year, Heinz and Gut São Paulo devised a clever solution to this dilemma with “Hidden Spots.”
With research suggesting 80% of gamers eat and drink while they play, with their favorite food being a burger, Heinz saw an opportunity to promote its ketchup. The creative idea: map good hiding spots within Call of Duty where gamers could rest for a few minutes and eat, without fear of getting ambushed.
Full story at AdAge.
