People can learn the technology behind familiar objects in New York City’s infrastructure through the “Science City Explorers” an augmented reality (AR) application offered by Verizon, Snap, social technology agency GoSpooky and the New York Hall of Science.
“Science City Explorers” is a new Snapchat Lens that uses machine learning to offer AR experiences across the city. For instance, a participant unlocking the Snapchat Lens and pointing it at a stop sign will learn that the object uses reflective sheeting to make it more luminous and visible at night. The Snapchat Lens offers similar insights into select water, electricity and transportation infrastructure in the Big Apple.
This is an interesting activation for a lot of reasons, including the fact that there is a 5G-enhanced version for Verizon subscribers to explore.
Full story at Telecompetitor
