Chase is getting more creative with its marketing language—by tapping machines to write it. The bank announced Tuesday it has signed a five-year deal with Persado, a New York-based company that applies artificial intelligence to marketing creative. Chase began testing a pilot relationship with Persado three years ago, by using the tool for its card and mortgage businesses. That relationship has now expanded across the financial giant’s platforms.
Chase says that ads created by Persado’s machine learning performed better than ads written by humans, with a higher percent of consumers clicking on them—more than twice as many in some cases.
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