Uniqlo Makes A Natural Tie-in With TikTok

Uniqlo has a natural partner in the #TikTok social site, where youth rules.

It's a video promotion that's not on Instagram or Facebook, and not on YouTube or any other social site. Instead, funky retailer Uniqlo is launching its first multi-market media campaign with TikTok, the short-form video site where young people flock to make their own musical videos, among other things.

Your kids probably watch it. You probably don't.

The #UTPlayYourWorld campaign, which officially launches on Tuesday, asks users to share their homemade videos wearing clothes from Uniqlo's UT collection of t-shirts that play off pop culture figures and some oldies, including Mickey Mouse.

Full story at MediaPost MarketingDaily.