Xbox and PlayStation battle it out at The Sphere

The Las Vegas Sphere has captured a ton of attention over the last few weeks since U2 opened their residency in the technologically-insane and overwhelmingly immersive building. The exterior, known as the exosphere, is an interesting new canvas for advertising - YouTube ran the first significant campaign there a few weeks back. And now Sony and Xbox are duking it out with new campaigns…

Microsoft and Sony have both spent thousands of dollars this week in marketing campaigns at The Sphere in Las Vegas. The $2.3 billion attraction has been lighting up social media for weeks now, after U2 played the first-ever show at The Sphere last month. On Thursday night Microsoft lit up The Sphere with its new Xbox marketing campaign, and just a day later Sony chose The Sphere to showcase Spider-Man 2.

Both companies may have paid as much as $450,000 to get their campaigns displayed on The Sphere, after pricing for creative spots at the attraction leaked earlier this month. Microsoft worked with BCN Visuals to create its Xbox Sphere takeover on Thursday night, with a fully anamorphic 3D billboard on display that was similar to the takeovers we’ve seen at Times Square in the past.

Full story at the Verge.