What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

CTV Gains Ground, but Linear TV Still Dominates Ad Time

Dec 19

Dec 19 CTV Gains Ground, but Linear TV Still Dominates Ad Time

Research and data

B2B Marketers Prioritize AI and Social for 2025

Dec 18

Dec 18 B2B Marketers Prioritize AI and Social for 2025

Research and data

Spicing Up the Holidays: Wendy's Roasty Ornament Campaign

Dec 18

Dec 18 Spicing Up the Holidays: Wendy's Roasty Ornament Campaign

When AI Crafts Ads, Are Viewers Checked Out?

Dec 16

Dec 16 When AI Crafts Ads, Are Viewers Checked Out?

Research and data

Adobe and Brandtech Team Up to Elevate AI-Powered Marketing

Dec 13

Dec 13 Adobe and Brandtech Team Up to Elevate AI-Powered Marketing

Tech News, Examples

AI Yule Log: Holiday Tradition Meets Hilarious Chaos

Dec 12

Dec 12 AI Yule Log: Holiday Tradition Meets Hilarious Chaos

Generations Collide via GenAI in new ad for Snoop and Dre's Still G.I.N.

Dec 11

Dec 11 Generations Collide via GenAI in new ad for Snoop and Dre's Still G.I.N.

Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Dec 6

Dec 6 Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer

Dec 3

Dec 3 Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer

Meet Daisy: The AI Granny Outsmarting Scammers

Dec 2

Dec 2 Meet Daisy: The AI Granny Outsmarting Scammers

Amazon reveals immersive shopping for the holidays

Dec 2

Dec 2 Amazon reveals immersive shopping for the holidays

HIGHLIGHTS: November 2024

Dec 2

Dec 2 HIGHLIGHTS: November 2024

Jeremy Lockhorn

PepsiCo Expands Multi-year Partnership with EA Sports

Nov 29

Nov 29 PepsiCo Expands Multi-year Partnership with EA Sports

Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles

Nov 27

Nov 27 Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles

Sony Levels Up with In-Game Ads

Nov 26

Nov 26 Sony Levels Up with In-Game Ads

4A's Noteworthy News - 27th Edition

Nov 25

Nov 25 4A's Noteworthy News - 27th Edition

Jeremy Lockhorn

BOSS Unveils Immersive Holiday Shopping Experience

Nov 22

Nov 22 BOSS Unveils Immersive Holiday Shopping Experience

Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Nov 19

Nov 19 Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

How Pernod Ricard is Redefining Work with AI

Nov 18

Nov 18 How Pernod Ricard is Redefining Work with AI

4A's Noteworthy News - 26th Edition

Nov 18

Nov 18 4A's Noteworthy News - 26th Edition

Jeremy Lockhorn