Spicing Up the Holidays: Wendy's Roasty Ornament Campaign

Wendy’s is turning up the holiday cheer and the heat with a bold new addition to its seasonal offerings: a Spicy Chicken Sandwich ornament. This isn’t your average tree decor. Designed in collaboration with VML, the ornament not only mimics Wendy’s signature sandwich but also comes with a twist—it delivers cheeky, roast-style insults to its owner. Alli Pierce, VML’s chief creative officer, explained that Wendy’s sought to bring some spice to the usually sweet holiday season, aligning with its playful brand identity.

Fans can snag this limited-edition ornament through Wendy’s website, which launched sales on December 17 at 10 a.m. ET. Limited quantities quickly sold out. A clever promotional touch: each ornament includes a QR code redeemable for a free Spicy Chicken Sandwich via the Wendy’s app. This not only makes it a fun collectible but also seamlessly integrates into Wendy’s digital marketing strategy by driving app engagement and sandwich sales.

Full story at AdAge.