What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Roblox to enable programmatic ad sales via PubMatic

Apr 11

Apr 11 Roblox to enable programmatic ad sales via PubMatic

Cartier launches virtual try on via Snap AR

Apr 10

Apr 10 Cartier launches virtual try on via Snap AR

Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Apr 9

Apr 9 Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Jeremy Lockhorn

Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Apr 8

Apr 8 Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Nike returns to Fortnite for Airphoria Vol 2

Apr 5

Apr 5 Nike returns to Fortnite for Airphoria Vol 2

AdAge Top 5 AI roundup

Apr 5

Apr 5 AdAge Top 5 AI roundup

SXSW 2024: A Communal Experience Designed for Individual Exploration

Apr 4

Apr 4 SXSW 2024: A Communal Experience Designed for Individual Exploration

Jeremy Lockhorn

Oreo Aligns With March Madness To Offer A Sweet Score

Apr 3

Apr 3 Oreo Aligns With March Madness To Offer A Sweet Score

eBay is experimenting with generative AI for ad personalization

Apr 3

Apr 3 eBay is experimenting with generative AI for ad personalization

MLB's Home Run Derby VR launches on the Meta Quest Store

Apr 2

Apr 2 MLB's Home Run Derby VR launches on the Meta Quest Store

Walmart unveils ‘Store of the Future’ shopping experience

Apr 1

Apr 1 Walmart unveils ‘Store of the Future’ shopping experience

Four brands and four different strategies for gaming activations

Mar 30

Mar 30 Four brands and four different strategies for gaming activations

Dentsu launches post-cookie solution

Mar 29

Mar 29 Dentsu launches post-cookie solution

Tech News, Examples

Is digital game advertising reaching maturity?

Mar 28

Mar 28 Is digital game advertising reaching maturity?

Research and data

Adobe adds new AI features and APIs

Mar 27

Mar 27 Adobe adds new AI features and APIs

NBCU partners with Trade Desk to make Olympic inventory biddable

Mar 26

Mar 26 NBCU partners with Trade Desk to make Olympic inventory biddable

Examples, Tech News

Media.Monks launches Persona.Flow

Mar 26

Mar 26 Media.Monks launches Persona.Flow

Examples, Tech News

JBL adds to Roblox activation

Mar 25

Mar 25 JBL adds to Roblox activation

Thanks to generative AI, advertising’s business models will be reinvented

Mar 20

Mar 20 Thanks to generative AI, advertising’s business models will be reinvented

Jeremy Lockhorn

Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors

Mar 15

Mar 15 Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors