Fresh Step uses AI to spotlight adoptable cats

Fresh Step is giving adoptable cats a high-fashion makeover using AI.

The cat litter brand launched the “Adoptable Gala,” a campaign that uses generative AI – a subclass of AI that creates text, images and other forms of content from user prompts – to create digital images of real cats bedecked in outlandish and luxurious outfits. Those AI-generated outfits have been intentionally designed to resemble those that one might expect to see at the illustrious Met Gala, the annual fundraising and fashion event at the Metropolitan Museum of Art in New York City.

Full story at The Drum.