Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced … at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany & Co. and others to offer more immersive experiences and AR filters when marketing to Meta’s audience, including its younger Gen Z users. The company said it’s also rolling out other enhancements and improvements to Reels ads and noted brands will now be able to work with third-party measurement partners for their Reels Ads campaigns.
Before the announcement, Meta offered AR ads in the Facebook Feed, Instagram Feed and Instagram Stories. According to its data, these ads drove incremental ad recall with the 18- to 24-year-old demographic 87% of the time, outperforming non-AR-enabled ads.
Now, those ads can run in other prominent places across Meta’s platform, including Facebook and Instagram Reels and Facebook Stories.
Full story at TechCrunch.
