NHL, Roblox launch metaverse experience with NHL Blast
The NHL is launching its first fan experience on the online gaming platform Roblox that will bring hockey-inspired games and customizable team jerseys to the metaverse.
NHL Blast, announced by the league Thursday, "will allow hockey fans and the Roblox community to hang out and play in a new online space that features many elements of NHL fandom," said David Lehanski, NHL executive vice president of business development and innovation.
