Kind Snacks today launched a series of digital activations promoting its new Kind Almond Acres Initiative, a three-year regenerative agriculture pilot project in California, per details shared with Marketing Dive.
Activations include a partnership with Snapchat for an augmented reality (AR) lens promoting regenerative agriculture and a designated landing page where consumers can follow the initiative through long-form video and virtual reality (VR) experiences.
The project represents a further commitment by Kind to sustainably source its ingredients and is the latest move by the brand to leverage education and the environment to appeal to consumers.
Full story at Marketing Dive.
