Forever 21 Jumps Into Roblox

The fashion category is among the most active companies experimenting with different ways to enter the metaverse, and Forever 21’s partnership with Roblox is just the latest example. Contrast this with H&M’s virtual store approach and it’s clear that most brands are still finding their way in this space.

Forever 21 has partnered with Roblox on a digital experience. 

Called the Forever 21 Shop City, users will be able to build, own and manage their own personal store within the game. 

Forever 21 items will be available for purchase, including clothing and accessories. Non-player characters can be hired as employees, as users aim to become the top shop in the experience.

Full article at Fashion United.