Amidst increasing ad avoidance behavior, some brands continue to play with non-interruptive strategies. To put it another way, if you can’t buy attention anymore, you have to earn it - by creating content that people seek out rather than try to avoid. One channel that does this well is branded stickers, GIFs and emojis for various messaging platforms. Snickers recently began experimenting here…
Mars candy brand Snickers generated 42 million views among the 61,000 people who made themselves into brand advocates by decorating their mobile messages with branded images and stickers, per an announcement shared with Mobile Marketer.
Full story at Mobile Marketer.
