I’m remain shocked that more brands are not using mobile-oriented technologies to activate their traditional assets like print ads. Here’s a great example from Netflix promoting Stranger Things season 3.
Google Lens can be used to translate menus and highlight top meals, and it can tell you all about local art installations. Now Netflix is using it to promote the new season of Stranger Things.
First debuted in 2017, Google Lens is the internet giant’s computer vision-powered augmented reality-infused search tool that can recognize billions of entities in the real world, including animals and celebrities. Now, for one day only, those who buy a print edition of the New York Times will be able to point their phone’s camera at one of three Netflix ads for Starcourt Mall (a fictional mall in Stranger Things) and bring it to life.
Full story at VentureBeat.
