What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All in Examples

Diageo leans in to AR innovation with new mixology platform

Oct 28

Oct 28 Diageo leans in to AR innovation with new mixology platform

4A's Noteworthy News - 23rd Edition

Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn

Original, Examples

Haleon pilots AI tool for health ads with inclusive precision

Oct 25

Oct 25 Haleon pilots AI tool for health ads with inclusive precision

Walmart's Scintilla: Turning AI Insights retail wins

Oct 22

Oct 22 Walmart's Scintilla: Turning AI Insights retail wins

Emirates Takes Flight with VR: Training 23,000 Crew in Virtual Cabins

Oct 22

Oct 22 Emirates Takes Flight with VR: Training 23,000 Crew in Virtual Cabins

Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning

Oct 21

Oct 21 Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning

From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI

Oct 16

Oct 16 From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI

Mattel Taps Adobe AI for Barbie Packaging This Holiday Season

Oct 16

Oct 16 Mattel Taps Adobe AI for Barbie Packaging This Holiday Season

Gatorade introduces AI-powered personalization

Oct 15

Oct 15 Gatorade introduces AI-powered personalization

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

TopGolf and MediaHub see success with emotion targeting

Oct 13

Oct 13 TopGolf and MediaHub see success with emotion targeting

How AI is helping Hershey this Halloween season

Oct 11

Oct 11 How AI is helping Hershey this Halloween season

Dow Jones tests automated RFP processing

Oct 8

Oct 8 Dow Jones tests automated RFP processing

4A's Noteworthy News - 20th Edition

Oct 7

Oct 7 4A's Noteworthy News - 20th Edition

Jeremy Lockhorn

Tech News, Examples

4A's Noteworthy News - 19th Edition

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Puma sees GenAI personalization as DTC aid

Sep 30

Sep 30 Puma sees GenAI personalization as DTC aid

How Hilton and Wendy’s Are Using AI to Improve Customer Interactions

Sep 27

Sep 27 How Hilton and Wendy’s Are Using AI to Improve Customer Interactions

AI-based paywall strategy increases conversions by 75%

Sep 26

Sep 26 AI-based paywall strategy increases conversions by 75%

Examples, Research and data

4A's Noteworthy News - 18th Edition

Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite