What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged shoppable video

Warner Bros Discovery adds interactive and shoppable ads

May 16

May 16 Warner Bros Discovery adds interactive and shoppable ads

YouTube enhances streaming commerce capabilities

Apr 12

Apr 12 YouTube enhances streaming commerce capabilities

NBCU partners with Trade Desk to make Olympic inventory biddable

Mar 26

Mar 26 NBCU partners with Trade Desk to make Olympic inventory biddable

Examples, Tech News

More than half of CTV users want to shop from ads

Jan 18

Jan 18 More than half of CTV users want to shop from ads

Research and data

Walmart and Peacock team up on shoppable CTV ads

Nov 6

Nov 6 Walmart and Peacock team up on shoppable CTV ads

Best Buy will run three live stream shopping shows as part of holiday push

Nov 3

Nov 3 Best Buy will run three live stream shopping shows as part of holiday push

Walmart boosts shoppable videos with Tastemade cooking shows

Nov 25

Nov 25 Walmart boosts shoppable videos with Tastemade cooking shows