Coke SoundZ generates on-brand music with AI

Coca-Cola’s latest addition to its “Create Real Magic” campaign is an AI-powered app that enables consumers to generate music using iconic sounds associated with the brand. The program was developed by WPP Open X, led by AKQA and supported by Ogilvy PR.

In Coca-Cola’s ongoing “Real Magic” platform, AI is doing a lot of the magic.

A newly released app from the drinks giant allows consumers to make their own music using tones, rhythms and melodies derived from the sounds of a Coca-Cola—the pops, the fizzes, the glurgs and the aahs. It developed those sounds after training AI on them in the same manner AI created an alphabet of bubbles and condensation from the Coke Zero Sugar product.

In both cases, AI is helping the drink speak for itself, an underlying theme of Coke Zero Sugar’s “Best Coke Ever?” campaign.

The technology, known as Coke SoundZ, includes a physical instrument in the shape of a Coke bottle that’s been shared with music producers, DJs and other social creators. A digital version is free for consumers to download. It allows aspiring music makers to soundtrack their social posts or create bespoke musical tracks using the sounds of Coca-Cola.

Full story at AdAge Creativity.

See more and get the app directly from Coke.