General Mills Fights Deepfakes on Social Platforms

General Mills wants to cut misinformation out of a balanced media diet. The food maker announced today a new partnership to combat it on social media platforms, including TikTok, YouTube and Facebook.

General Mills will start measuring disinformation on social media sites by using Zefr, an independent measurement and verification firm, which will report how much misleading content the brand is up against when it runs campaigns online. The misinformation safeguards are part of a wider effort across the industry to apply new standards that prevent brands from appearing near unwanted categories of content.

Full story at AdAge