American Eagle Outfitters launches resale with ThredUp

American Eagle Outfitters (AEO) has announced a new partnership with ThredUp that has seen it launch its own resale site for the brand’s secondhand and vintage clothing.

Entitled ‘Re/Ae’, the platform has been curated by the fashion group itself and utilised ThredUp’s Resale-as-a-Service (RaaS) technology to power the experience.

It comes as AEO looks to cement its commitment to building sustainable practices throughout the business, with a press release noting that resale helps to extend the life cycle of its garments and caters to the rising demand for such shopping techniques among Gen Z customers.

Full story at FashionUnited.