Winery implements NFC-driven 'Tap the Cap' to give Consumers In-Store Information

Boen wine is inviting consumers to "tap the cap" of their Napa Valley bottles  to get information about that wine they're thinking of buying.

They can continue to get other specific info -- like suggested food pairings, a tour of the vineyard farmhouse and other social media features -- once they’re home by entering a code on the back side of the cap.

Böen’s owner, Copper Cane Wines & Provisions, is placing the special caps on  its chardonnays and pinot noir varieties, using “near field communication” (NFC) technology to capture the attention of wine shoppers.

Full story at MediaPost.