What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

May 3

May 3 A Challenger Laundry Brand Used AI to Create Ads

Walmart pilots virtual commerce with Roblox

Apr 30

Apr 30 Walmart pilots virtual commerce with Roblox

Estée Lauder leans into AI for both ads and product development

Apr 28

Apr 28 Estée Lauder leans into AI for both ads and product development

IAB and MRC finalize AR ad measurement guidelines

Apr 24

Apr 24 IAB and MRC finalize AR ad measurement guidelines

Apr 23

Apr 23 Coke SoundZ generates on-brand music with AI

Best Buy launches Vision Pro app

Apr 19

Apr 19 Best Buy launches Vision Pro app

Snap plans to add watermarks to AI-generated images

Apr 18

Apr 18 Snap plans to add watermarks to AI-generated images

Christian Dior sees strong results from virtual try-on campaign

Apr 16

Apr 16 Christian Dior sees strong results from virtual try-on campaign

Toyota promotes Grand Highlander with AI-powered ads

Apr 15

Apr 15 Toyota promotes Grand Highlander with AI-powered ads

YouTube enhances streaming commerce capabilities

Apr 12

Apr 12 YouTube enhances streaming commerce capabilities

Roblox to enable programmatic ad sales via PubMatic

Apr 11

Apr 11 Roblox to enable programmatic ad sales via PubMatic

Cartier launches virtual try on via Snap AR

Apr 10

Apr 10 Cartier launches virtual try on via Snap AR

Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Apr 9

Apr 9 Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Jeremy Lockhorn

Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Apr 8

Apr 8 Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Nike returns to Fortnite for Airphoria Vol 2

Apr 5

Apr 5 Nike returns to Fortnite for Airphoria Vol 2

AdAge Top 5 AI roundup

Apr 5

Apr 5 AdAge Top 5 AI roundup