What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

8th Wall demonstrates WebAR capabilities with holiday activations

Dec 8

Dec 8 8th Wall demonstrates WebAR capabilities with holiday activations

Coach expands virtual try on for the holidays

Dec 7

Dec 7 Coach expands virtual try on for the holidays

Blippar launches AR ad units

Dec 7

Dec 7 Blippar launches AR ad units

Examples, Tech News

Dec 6
Dec 6 The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

Examples, Tech News

e.l.f Beauty launches AR-enhanced murals

Dec 6

Dec 6 e.l.f Beauty launches AR-enhanced murals

Lego and Epic unveil kid-friendly metaverse

Dec 5

Dec 5 Lego and Epic unveil kid-friendly metaverse

Taylor Swift launches immersive experience to promote ornament collection

Dec 4

Dec 4 Taylor Swift launches immersive experience to promote ornament collection

HIGHILGHTS: November 2023

Dec 3

Dec 3 HIGHILGHTS: November 2023

Mtn Dew rewards Twitch streamers featuring its products

Dec 1

Dec 1 Mtn Dew rewards Twitch streamers featuring its products

Mini's in-car digital assistant takes over the Sphere

Nov 30

Nov 30 Mini's in-car digital assistant takes over the Sphere

Explore a Korean Royal Court Ceremony From the 1800s via AR

Nov 30

Nov 30 Explore a Korean Royal Court Ceremony From the 1800s via AR

AdAge Creativity's November AI Roundup

Nov 30

Nov 30 AdAge Creativity's November AI Roundup

Honda's Dreams Take Flight In Outdoor AR Activation

Nov 28

Nov 28 Honda's Dreams Take Flight In Outdoor AR Activation

Pereira O’Dell uses AI to create virtual focus groups

Nov 27

Nov 27 Pereira O’Dell uses AI to create virtual focus groups

Disney launches web3 digital collectible market

Nov 22

Nov 22 Disney launches web3 digital collectible market

Grand Marnier uses AR to spice up real world events

Nov 22

Nov 22 Grand Marnier uses AR to spice up real world events

Microsoft turns holiday memories into AI works of art

Nov 21

Nov 21 Microsoft turns holiday memories into AI works of art

Coca-Cola launches GenAI-powered holiday campaign

Nov 20

Nov 20 Coca-Cola launches GenAI-powered holiday campaign

AdAge November Metaverse round up

Nov 20

Nov 20 AdAge November Metaverse round up