Kentucky Tourism Launches Interactive Game to Turn State Landmarks into Kid-Friendly Adventures

Kentucky Tourism has launched "Great Big Kentucky Adventure," a unique video game aimed at engaging children during family vacations by turning famous state landmarks into game levels. This innovative approach intends to refresh the concept of road trips, integrating attractions like Louisville's giant baseball bat into a side-scrolling adventure game. This campaign represents an inventive blend of travel and gaming to enhance tourism appeal and was announced as part of their spring and summer promotions.

It’s no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the “if you can’t beat ‘em, join ‘em” motto to heart with a first-of-its-kind program that gamifies the experience of IRL travel.

Kentucky Tourism has launched Great Big Kentucky Adventure, a video game specifically designed to keep kids engaged during a vacation in the Bluegrass State. By turning 12 of Kentucky’s high-profile, larger-than-life landmarks into a side-scrolling game, the campaign aims to reimagine family road trips for the modern age.

The game, from longtime agency partner Coomer, features attractions like the famous Louisville Slugger baseball bat, the Wheat Stalks sculpture in Hopkinsville and the Forest Giants in Shepherdsville. The focus is on kid-friendly attractions that can spur day trips that won’t bust parents’ budgets.

Full story at AdWeek.