TikTok launches new "out of phone" offering

The mobile-social platform continues to seek ways to expand reach to different screens.

From AdAge:

TikTok has been paving the way for growth outside of mobile screens, with partnerships inside movie theaters and airports. Now, it is formalizing the ability for brands to also monetize out-of-home on TikTok. 

At Advertising Week New York today (Oct 17), the social media platform announced the launch of its “Out of Phone” offering, which enables brands to bring their own TikTok videos onto a range of OOH screens or run ads alongside video content curated by TikTok for these digital OOH displays. 

TikTok’s rollout of “Out of Phone” effectively formalizes the platform’s ongoing push to extend its content beyond phone screens, led by its New Screens team created in 2021. Over the past several months, TikTok has partnered with a number of OOH media networks to bring its content to a variety of digital displays, including airport TVs, gas pump screens, billboards and Redbox movie kiosks. The platform has also inked deals to integrate its video content into pre-show programs in movie theaters and in vehicles, among other locations.