What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

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How Major Brands Are Capitalizing on TikTok Shop

May 10

May 10 How Major Brands Are Capitalizing on TikTok Shop

Disney+ is bringing a Marvel experience to Apple Vision Pro

May 9

May 9 Disney+ is bringing a Marvel experience to Apple Vision Pro

New Absolut program aims to fight AI bias in fashion

May 8

May 8 New Absolut program aims to fight AI bias in fashion

May 3

May 3 A Challenger Laundry Brand Used AI to Create Ads

Walmart pilots virtual commerce with Roblox

Apr 30

Apr 30 Walmart pilots virtual commerce with Roblox

Estée Lauder leans into AI for both ads and product development

Apr 28

Apr 28 Estée Lauder leans into AI for both ads and product development

Apr 23

Apr 23 Coke SoundZ generates on-brand music with AI

Best Buy launches Vision Pro app

Apr 19

Apr 19 Best Buy launches Vision Pro app

Christian Dior sees strong results from virtual try-on campaign

Apr 16

Apr 16 Christian Dior sees strong results from virtual try-on campaign

Toyota promotes Grand Highlander with AI-powered ads

Apr 15

Apr 15 Toyota promotes Grand Highlander with AI-powered ads

Cartier launches virtual try on via Snap AR

Apr 10

Apr 10 Cartier launches virtual try on via Snap AR

Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Apr 9

Apr 9 Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox

Jeremy Lockhorn

Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Apr 8

Apr 8 Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Nike returns to Fortnite for Airphoria Vol 2

Apr 5

Apr 5 Nike returns to Fortnite for Airphoria Vol 2

AdAge Top 5 AI roundup

Apr 5

Apr 5 AdAge Top 5 AI roundup

Oreo Aligns With March Madness To Offer A Sweet Score

Apr 3

Apr 3 Oreo Aligns With March Madness To Offer A Sweet Score

eBay is experimenting with generative AI for ad personalization

Apr 3

Apr 3 eBay is experimenting with generative AI for ad personalization

MLB's Home Run Derby VR launches on the Meta Quest Store

Apr 2

Apr 2 MLB's Home Run Derby VR launches on the Meta Quest Store