What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Mar 25

Mar 25 Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite

Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Mar 21

Mar 21 Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Puma’s AI-Generated Ad: A New Playbook for Creativity?

Mar 19

Mar 19 Puma’s AI-Generated Ad: A New Playbook for Creativity?

NHL Officials Get a High-Tech Assist from Apple Watch

Feb 28

Feb 28 NHL Officials Get a High-Tech Assist from Apple Watch

Walmart Levels Up: Shopping in a Video Game?

Feb 28

Feb 28 Walmart Levels Up: Shopping in a Video Game?

Chipotle Rolls Up Sustainability with Roblox and Free Burritos

Feb 27

Feb 27 Chipotle Rolls Up Sustainability with Roblox and Free Burritos

AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal

Feb 25

Feb 25 AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal

AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs

Feb 24

Feb 24 AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs

Research and data

Laura Mercier Brings Beauty Shopping to Apple Vision Pro

Feb 24

Feb 24 Laura Mercier Brings Beauty Shopping to Apple Vision Pro

Crazy Water and TRG Promote Dry January with an AI-generated Cowboy

Feb 20

Feb 20 Crazy Water and TRG Promote Dry January with an AI-generated Cowboy

AI-Powered Orders: Yum Brands Bets Big on Automation

Feb 19

Feb 19 AI-Powered Orders: Yum Brands Bets Big on Automation

The NBA’s Vision Pro App Brings Miniature Basketball to Your Table

Feb 17

Feb 17 The NBA’s Vision Pro App Brings Miniature Basketball to Your Table

AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 Metaverse Marketing: The Top 5 Brand Plays Right Now

Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Feb 12

Feb 12 Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Feb 12

Feb 12 Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Perplexity’s $1M Tweet Scores Big During the Super Bowl

Feb 11

Feb 11 Perplexity’s $1M Tweet Scores Big During the Super Bowl

AI Animation Makes a Chilling Gun Safety Plea

Feb 11

Feb 11 AI Animation Makes a Chilling Gun Safety Plea

Bill Murray Wants Your Help—Yahoo’s Super Bowl Email Stunt

Feb 10

Feb 10 Bill Murray Wants Your Help—Yahoo’s Super Bowl Email Stunt