What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

How Pernod Ricard is Redefining Work with AI

Nov 18

Nov 18 How Pernod Ricard is Redefining Work with AI

4A's Noteworthy News - 26th Edition

Nov 18

Nov 18 4A's Noteworthy News - 26th Edition

Jeremy Lockhorn

Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Nov 15

Nov 15 Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Gen AI in Schools? Parents Aren't Sold

Nov 11

Nov 11 Gen AI in Schools? Parents Aren't Sold

Research and data

4A's Noteworthy News - 25th Edition

Nov 9

Nov 9 4A's Noteworthy News - 25th Edition

Jeremy Lockhorn

How Taco Bell's AI Boosts Sales One Byte at a Time

Nov 7

Nov 7 How Taco Bell's AI Boosts Sales One Byte at a Time

Meet ContextLens: AI-Powered Graphics That Read Your Mind (Almost)

Nov 5

Nov 5 Meet ContextLens: AI-Powered Graphics That Read Your Mind (Almost)

ThredUp's AI tools increase purchases and return visits

Nov 4

Nov 4 ThredUp's AI tools increase purchases and return visits

Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

Nov 3

Nov 3 Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

HIGHLIGHTS: October 2024

Nov 3

Nov 3 HIGHLIGHTS: October 2024

Jeremy Lockhorn

4A's Noteworthy News - 24th Edition

Nov 2

Nov 2 4A's Noteworthy News - 24th Edition

Jeremy Lockhorn

Original, Examples

How Clarks is Using Roblox to Turn Gamers into Shoppers

Nov 1

Nov 1 How Clarks is Using Roblox to Turn Gamers into Shoppers

Oct 31
Oct 31 KPMG exploring AI agents

Sony Pictures uses GenAI in new movie promotion

Oct 31

Oct 31 Sony Pictures uses GenAI in new movie promotion

Disney Tackles Gen Z with ESPN Football Island in Fortnite

Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments

Oct 30

Oct 30 Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments

Diageo leans in to AR innovation with new mixology platform

Oct 28

Oct 28 Diageo leans in to AR innovation with new mixology platform

4A's Noteworthy News - 23rd Edition

Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn

Original, Examples

Haleon pilots AI tool for health ads with inclusive precision

Oct 25

Oct 25 Haleon pilots AI tool for health ads with inclusive precision

Walmart's Scintilla: Turning AI Insights retail wins

Oct 22

Oct 22 Walmart's Scintilla: Turning AI Insights retail wins