What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

AI Got a Promotion: How U.S. Bank Let Tech Shape Its Latest Campaign

Jun 2

Jun 2 AI Got a Promotion: How U.S. Bank Let Tech Shape Its Latest Campaign

Lowe’s Just Gave Its Associates AI Superpowers

May 31

May 31 Lowe’s Just Gave Its Associates AI Superpowers

Perks, Promos, and Pro Users: Perplexity’s Take on Search Monetization

May 30

May 30 Perks, Promos, and Pro Users: Perplexity’s Take on Search Monetization

Tech News, Examples

UBS Gives Its Analysts an AI Clone—Accent (Almost) Included

May 29

May 29 UBS Gives Its Analysts an AI Clone—Accent (Almost) Included

Slow Your Roll: The AI Race Leaves Americans Unimpressed

May 28

May 28 Slow Your Roll: The AI Race Leaves Americans Unimpressed

Research and data

Eurovision, Dragons, and Red Bull: AR Filters Get a May Makeover

May 27

May 27 Eurovision, Dragons, and Red Bull: AR Filters Get a May Makeover

R/GA tests new Google AI models for Moncler

May 24

May 24 R/GA tests new Google AI models for Moncler

A Voice from the Past, Powered by AI, Drives Stellantis’ Patriotic Push

May 23

May 23 A Voice from the Past, Powered by AI, Drives Stellantis’ Patriotic Push

Coke’s AI Agent Dishes Out 828,000 Coupons—Hold the Human

May 22

May 22 Coke’s AI Agent Dishes Out 828,000 Coupons—Hold the Human

May 22

May 22 Klarna's CEO Didn't Show Up—But His AI Twin Did

Newman’s Own Hits Fast-Forward With GenAI

May 21

May 21 Newman’s Own Hits Fast-Forward With GenAI

When the Pope in a Puffer Jacket Sings, You Might Learn Something

May 20

May 20 When the Pope in a Puffer Jacket Sings, You Might Learn Something

Examples, Tech News

When Shopping Bots Take the Wheel, Walmart Wants a Front Seat

May 19

May 19 When Shopping Bots Take the Wheel, Walmart Wants a Front Seat

May 17

May 17 Shop 'Til Your Avatar Drops: Roblox Ties Real-World Retail into Virtual Play

Examples, Tech News

May 16

May 16 Fizzion Statement: Coca-Cola’s AI Makes Sure the Logo Stays in Line

Marketers lean into AI to counter flat budgets

May 14

May 14 Marketers lean into AI to counter flat budgets

Research and data

From Copilots to Colleagues: Agentic AI Gets Down to Business

May 12

May 12 From Copilots to Colleagues: Agentic AI Gets Down to Business

Examples, Research and data

Is Agentic AI Advertising’s Next Big Disruption?

May 10

May 10 Is Agentic AI Advertising’s Next Big Disruption?

Jeremy Lockhorn