What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All Aboard the Time Machine: AR Gets on the Bus in Beijing

Apr 11

Apr 11 All Aboard the Time Machine: AR Gets on the Bus in Beijing

When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs

Apr 10

Apr 10 When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs

From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

Apr 9

Apr 9 From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying

Apr 8

Apr 8 From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying

“Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

Apr 7

Apr 7 “Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

From Cable to Creator: QVC Slides into TikTok’s DMs

Apr 4

Apr 4 From Cable to Creator: QVC Slides into TikTok’s DMs

Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight

Apr 1

Apr 1 Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight

Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

Mar 31

Mar 31 Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

More Influencers, Less Ad Fatigue: 2025’s Marketing Math

Mar 29

Mar 29 More Influencers, Less Ad Fatigue: 2025’s Marketing Math

Research and data

Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System

Mar 28

Mar 28 Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System

Mar 25

Mar 25 Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite

Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Mar 25

Mar 25 Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Research and data

Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout

Mar 24

Mar 24 Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout

Walmart Builds a Universe—Literally—Inside Minecraft

Mar 24

Mar 24 Walmart Builds a Universe—Literally—Inside Minecraft

How American Eagle’s AI Ads Are Driving Gen Z IRL

Mar 24

Mar 24 How American Eagle’s AI Ads Are Driving Gen Z IRL

Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Mar 21

Mar 21 Big Macs and Blocky Worlds: McDonald’s Mines New Ground with Minecraft

Hutty Madness: Pizza Hut’s AI Sidekick Serves Hot Takes and Hotter Deals

Mar 21

Mar 21 Hutty Madness: Pizza Hut’s AI Sidekick Serves Hot Takes and Hotter Deals

Puma’s AI-Generated Ad: A New Playbook for Creativity?

Mar 19

Mar 19 Puma’s AI-Generated Ad: A New Playbook for Creativity?

Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less

Mar 18

Mar 18 Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less

Research and data