What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

B2B Marketers Prioritize AI and Social for 2025

Dec 18

Dec 18 B2B Marketers Prioritize AI and Social for 2025

Research and data

When AI Crafts Ads, Are Viewers Checked Out?

Dec 16

Dec 16 When AI Crafts Ads, Are Viewers Checked Out?

Research and data

Adobe and Brandtech Team Up to Elevate AI-Powered Marketing

Dec 13

Dec 13 Adobe and Brandtech Team Up to Elevate AI-Powered Marketing

Tech News, Examples

AI Yule Log: Holiday Tradition Meets Hilarious Chaos

Dec 12

Dec 12 AI Yule Log: Holiday Tradition Meets Hilarious Chaos

Generations Collide via GenAI in new ad for Snoop and Dre's Still G.I.N.

Dec 11

Dec 11 Generations Collide via GenAI in new ad for Snoop and Dre's Still G.I.N.

Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Dec 6

Dec 6 Spotify Wrapped 2024: Now with AI Hosts and Personalized Podcasts

Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer

Dec 3

Dec 3 Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer

Meet Daisy: The AI Granny Outsmarting Scammers

Dec 2

Dec 2 Meet Daisy: The AI Granny Outsmarting Scammers

Amazon reveals immersive shopping for the holidays

Dec 2

Dec 2 Amazon reveals immersive shopping for the holidays

PepsiCo Expands Multi-year Partnership with EA Sports

Nov 29

Nov 29 PepsiCo Expands Multi-year Partnership with EA Sports

Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles

Nov 27

Nov 27 Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles

Sony Levels Up with In-Game Ads

Nov 26

Nov 26 Sony Levels Up with In-Game Ads

4A's Noteworthy News - 27th Edition

Nov 25

Nov 25 4A's Noteworthy News - 27th Edition

Jeremy Lockhorn

BOSS Unveils Immersive Holiday Shopping Experience

Nov 22

Nov 22 BOSS Unveils Immersive Holiday Shopping Experience

Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

Nov 19

Nov 19 Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation

How Pernod Ricard is Redefining Work with AI

Nov 18

Nov 18 How Pernod Ricard is Redefining Work with AI

4A's Noteworthy News - 26th Edition

Nov 18

Nov 18 4A's Noteworthy News - 26th Edition

Jeremy Lockhorn

Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Nov 15

Nov 15 Coca-Cola continues its deep dive into GenAI with new Holiday TV spots

Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Nov 12

Nov 12 Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing

Gen AI in Schools? Parents Aren't Sold

Nov 11

Nov 11 Gen AI in Schools? Parents Aren't Sold

Research and data