Home
Featured Posts
Recent Examples
Recent Original Essays
Recent Research & Data
Recent Tech News
Browse all by category
Browse all by tag
Contact
About

Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Is Agentic AI Advertising’s Next Big Disruption?
May 10

May 10 Is Agentic AI Advertising’s Next Big Disruption?

Jeremy Lockhorn
Original
Bye-Bye Billable Hours? Sorrell Bets Big on Output in the Age of AI
May 10

May 10 Bye-Bye Billable Hours? Sorrell Bets Big on Output in the Age of AI

What's Next
Examples
Lowe’s Launches AI Sidekick for Store Associates
May 9

May 9 Lowe’s Launches AI Sidekick for Store Associates

What's Next
Examples
From Runway to Render: How Zalando’s AI Models Are Redefining Fashion Marketing
May 8

May 8 From Runway to Render: How Zalando’s AI Models Are Redefining Fashion Marketing

What's Next
Examples
If This, Then Brand: Landor’s AI Playbook for the Future
May 6

May 6 If This, Then Brand: Landor’s AI Playbook for the Future

What's Next
Examples
Built for Bots: Inside the First Agentic-First Agency
May 5

May 5 Built for Bots: Inside the First Agentic-First Agency

What's Next
Examples, Tech News
Are AI Overviews Eating Your Clicks?
May 2

May 2 Are AI Overviews Eating Your Clicks?

What's Next
Research and data
Welch’s Uses AI to Freshen Up Lunchbox Notes
May 1

May 1 Welch’s Uses AI to Freshen Up Lunchbox Notes

What's Next
Examples
"Oops, My AI Did It Again” — The Cost of Unchecked Automation
Apr 30

Apr 30 "Oops, My AI Did It Again” — The Cost of Unchecked Automation

What's Next
Research and data
Ammunition Fires Up Venture Studio for Startups and Agencies
Apr 30

Apr 30 Ammunition Fires Up Venture Studio for Startups and Agencies

What's Next
Tech News, Examples
Chipotle Gets Spicy in the Metaverse for Cinco de Mayo
Apr 30

Apr 30 Chipotle Gets Spicy in the Metaverse for Cinco de Mayo

What's Next
Examples
Microsoft used GenAI for a new ad, and no one noticed
Apr 24

Apr 24 Microsoft used GenAI for a new ad, and no one noticed

What's Next
Examples
More marketers put content - and quality control - in the hands of AI
Apr 21

Apr 21 More marketers put content - and quality control - in the hands of AI

What's Next
Examples
L’Oréal’s Gen AI Lab Speeds Up Beauty Content
Apr 18

Apr 18 L’Oréal’s Gen AI Lab Speeds Up Beauty Content

What's Next
Examples
Your Next Customer Is an AI—Here’s How to Advertise to It
Apr 15

Apr 15 Your Next Customer Is an AI—Here’s How to Advertise to It

What's Next
Research and data
All Aboard the Time Machine: AR Gets on the Bus in Beijing
Apr 11

Apr 11 All Aboard the Time Machine: AR Gets on the Bus in Beijing

What's Next
Examples
When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs
Apr 10

Apr 10 When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs

What's Next
Examples
From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results
Apr 9

Apr 9 From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results

What's Next
Examples
From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying
Apr 8

Apr 8 From 40 Days to 4 Hours—How Jellyfish’s AI Agents Are Rewiring Media Buying

What's Next
Examples
“Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper
Apr 7

Apr 7 “Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper

What's Next
Examples
Load More
 

Covering the intersection of marketing, customer experience and new technology.