What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Feb 12

Feb 12 Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Feb 12

Feb 12 Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

AI Animation Makes a Chilling Gun Safety Plea

Feb 11

Feb 11 AI Animation Makes a Chilling Gun Safety Plea

Prime Video’s AI Playbook: Helping Fans Grok the Inside Game

Feb 10

Feb 10 Prime Video’s AI Playbook: Helping Fans Grok the Inside Game

AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech

Feb 9

Feb 9 AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech

How the NFL is Using Creators to Go Global

Feb 6

Feb 6 How the NFL is Using Creators to Go Global

AR Filters Take Over: January’s Best Branded Activations

Feb 5

Feb 5 AR Filters Take Over: January’s Best Branded Activations

The Beatles, AI, and a Grammy: "Now and Then" Makes History

Feb 4

Feb 4 The Beatles, AI, and a Grammy: "Now and Then" Makes History

Google AI Helps Artist Remix Tradition

Feb 2

Feb 2 Google AI Helps Artist Remix Tradition

WPP’s AI Playbook: Less Hype, More Smart Decisions

Jan 31

Jan 31 WPP’s AI Playbook: Less Hype, More Smart Decisions

Dentsu Taps Adobe’s AI Power: A Smarter Content Supply Chain

Jan 31

Jan 31 Dentsu Taps Adobe’s AI Power: A Smarter Content Supply Chain

Google's Meridian: A Free Marketing Mix Model for Smarter Ad Spend

Jan 30

Jan 30 Google's Meridian: A Free Marketing Mix Model for Smarter Ad Spend

Cineverse Leans on AI for Content Discovery

Jan 28

Jan 28 Cineverse Leans on AI for Content Discovery

Just Salad’s AI: Your New Lunch Wingman

Jan 27

Jan 27 Just Salad’s AI: Your New Lunch Wingman

HUGO BOSS launches AI-generated models with video

Jan 27

Jan 27 HUGO BOSS launches AI-generated models with video

Brands See Anecdotal Evidence that AI Search Drives Clicks

Jan 22

Jan 22 Brands See Anecdotal Evidence that AI Search Drives Clicks

Research and data

Driving the Future: Mercedes-Benz’s AI Revolution

Jan 16

Jan 16 Driving the Future: Mercedes-Benz’s AI Revolution

HIGHLIGHTS - Dec 2024

Jan 2

Jan 2 HIGHLIGHTS - Dec 2024

Jeremy Lockhorn

QR Code Wrapping Paper: Clash Royale’s Holiday Twist

Dec 23

Dec 23 QR Code Wrapping Paper: Clash Royale’s Holiday Twist

AI and Live Action Unite in Tool's Latest Spec Spot

Dec 20

Dec 20 AI and Live Action Unite in Tool's Latest Spec Spot