What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged measurement

Google's Meridian: A Free Marketing Mix Model for Smarter Ad Spend

Jan 30

Jan 30 Google's Meridian: A Free Marketing Mix Model for Smarter Ad Spend

IAB and MRC finalize AR ad measurement guidelines

Apr 24

Apr 24 IAB and MRC finalize AR ad measurement guidelines

Aug 11

Aug 11 Audio outperforms video for attention and brand recall

Research and data

Apr 28
Apr 28 May the Best Attention Metric Win

Tech News, Research and data