Covering the intersection of marketing, customer experience and new technology.

Visa's sonic branding boosts positive perception by 14%

The rise of podcasting, ad supported streaming audio platforms and smart speakers has brought attention back to the idea of sonic branding. Visa has taken that to the next level with a multi-sensory branding kit first announced a couple of years ago. The complete experience includes sound, animation, and - presumably only on mobile devices - haptic feedback.

Retail Dive provides a solid overview. Full detail is available via this press release.

40% Of Consumers Say Remarketing Annoys, Distracts Them

Are influencers the worst?