Covering the intersection of marketing, customer experience and new technology.

Apple's AirPlay Coming to Smart TVs from Multiple Manufacturers

As Apple continues to focus on revenue from services, they seem increasingly eager to enable those services to proliferate across non-Apple-branded hardware.

Via CNET and MacRumors.

McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze

CES makes everyone uncomfortable — and that’s exactly why people go